Integrate all customer communications, including offline media, into your customer journeys. Provide a linked marketing experience that uses AI and decisioning to better engage your customers wherever they are. Create, produce, and distribute those moments using email, mobile push, SMS, third-party messaging, advertising, or direct mail, all from a single central interface.

Unify departmental silos to simplify the customer experience. With native integrations across Salesforce products, you can build connected journeys, regardless of whether your customers are engaging with marketing channels, service centers, sales reps, or loyalty programs. Power interactions with integrated activities throughout the platform, such as a service center follow-up prompted by a negative customer survey result.

Connect campaigns to Google Analytics to gain a better knowledge of client activity across email, online, and mobile channels. GA4 collects data from both websites and apps to offer marketers with a comprehensive perspective of client involvement, allowing them to optimize existing campaigns as well as the complete ecosystem of experiences. Marketers can now manage Google audiences and segments directly in Marketing Cloud Engagement, allowing them to modify segments, trigger journey experiences, and reach customers with customized advertisements.

Activate first-party audience segments throughout the digital ad ecosystem to drive customer acquisition and conversion campaigns. Choose from Google, Meta, Twitter, and other platforms to broaden your reach, utilizing first-party consumer data to improve targeting and messaging for more personalized advertising experiences. Engage segments with advertising-specific campaigns, or include advertising into your customer journeys to create seamless cross-channel interactions.