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Marketing Cloud Engagement
Build relationships using AI-powered engagement marketing tools. Activate your data to provide targeted marketing at scale while increasing client lifetime value.
What can engagement marketing do?
Create and deliver AI-powered, personalized campaigns to connect every moment of customer engagement.
Activate relevant customer data at scale
Create and implement bespoke customer journeys that boost engagement and conversions across the whole lifecycle. Use simple drag-and-drop tools to construct journeys that include message, content, and AI decisioning in a single process. Automate triggered experiences, such as post-purchase or cross-selling, by mixing data from many sources or API events. Optimize each individual experience with real-time customer data to ensure relevance at all times.
Integrate all customer communications, including offline media, into your customer journeys. Provide a linked marketing experience that uses AI and decisioning to better engage your customers wherever they are. Create, produce, and distribute those moments using email, mobile push, SMS, third-party messaging, advertising, or direct mail, all from a single central interface.
Unify departmental silos to simplify the customer experience. With native integrations across Salesforce products, you can build connected journeys, regardless of whether your customers are engaging with marketing channels, service centers, sales reps, or loyalty programs. Power interactions with integrated activities throughout the platform, such as a service center follow-up prompted by a negative customer survey result.
Engage with hyper-dynamic content on the right channel
Utilize AI to push the limits of email customization and marketing efficiency. Choose from pre-designed themes or generate unique customer emails from scratch. Use a single platform to integrate all of your campaigns, including transactional and promotional communications, as well as manage your email sender score. Choose the appropriate piece of material for each consumer from a simple, centralized library.
With integrated in-app interaction, you can reach your clients through the channels they choose. Push messaging allows you to leverage geotargeting or behavioral data to provide relevant and timely messages that increase app engagement and ROI.
Engage customers with bidirectional mobile messaging platforms — such as SMS, WhatsApp, and LINE, thus allowing them to engage directly with your company. Learn more about your consumers by communicating with them using conversational marketing for engagements such as appointment confirmations, surveys, and preference development – all while providing meaningful experiences that foster strong brand-customer connections.
Maximize marketing effectiveness
Boost your marketing with powerful analytics. Analyze journey performance with built-in dashboards to improve your campaigns for email, mobile, and advertising. With easy filtering, sorting, and grouping capabilities, you can build custom reports and easily share insights with key stakeholders. Use performance data to optimize campaigns, which can help you generate engagement and increase client lifetime value.
Connect campaigns to Google Analytics to gain a better knowledge of client activity across email, online, and mobile channels. GA4 collects data from both websites and apps to offer marketers with a comprehensive perspective of client involvement, allowing them to optimize existing campaigns as well as the complete ecosystem of experiences. Marketers can now manage Google audiences and segments directly in Marketing Cloud Engagement, allowing them to modify segments, trigger journey experiences, and reach customers with customized advertisements.
Activate first-party audience segments throughout the digital ad ecosystem to drive customer acquisition and conversion campaigns. Choose from Google, Meta, Twitter, and other platforms to broaden your reach, utilizing first-party consumer data to improve targeting and messaging for more personalized advertising experiences. Engage segments with advertising-specific campaigns, or include advertising into your customer journeys to create seamless cross-channel interactions.
Supercharge your marketing strategy from today!
"With Sales Cloud, Mastering Data Analytics is now able to scale up easily in a short amount of time as our sales team enhances their sales processes on one single platform. Our team can now work together in real-time from anywhere with one single data across all departments for better management and higher chance to win the deal."
"As AFR offers their solutions, Cask Academy has been able to make swift decision-making while giving our workforce the ability to communicate and work on one single integrated platform. We believe this is a step forward for Cask ourselves to achieve bigger success."
"Driving sales is now easier thanks to our partner AFR and their Salesforce products. We can enrich our customer networks, expand business and progress further as we deliver our e-gift innovations to more people."
"Collaborating with AFR has allowed us to unlock new sales opportunities with their products, powered by Salesforce. In addition, AFR's solutions enabled us to work and manage at the same time diligently on one single system, thus helping KPS deliver a better customer support as well as improving sales management."
Customized Solutions
We understand that one size doesn't fit all. Our solutions are tailored to your specific needs.
Strong Support
From initial consultation to post-implementation support, we guide you every step of the way.
Trustworthy Partner
We continuously improve our customers' business in line with Salesforce, technology and the economy. We are trusted partners to our customers, developing new business accelerators at no extra cost.
Salesforce Expertise
Our team comprises certified Salesforce professionals with in-depth knowledge of the platform's capabilities.
Ready to take the next step?